How was the “Atelier Nouvelles Images” collection born?
Once upon a time, in 1997, there was a team of image and design enthusiasts: Jacques Lavaux (Nouvelles Images’ artistic director at the time), Dominique Seckler (art editor), Jean-Baptiste Blanc (current Chairman) and his sister Clotilde Burri-Blanc (Product Manager).
They used to meet every Wednesday for a “publishing meeting” to discuss future publishing projects. The discussion then continued in a local restaurant, Le Passage (Paris 11), a very jolly establishment that provided books for its clients to read, including the very well-known “The book of ingredients” by Adrian Bailey.
Jacques often shared his enthusiasm for the book, although the illustrations were rather austere, if highly evocative, and the group also talked about the Deyrolles educational plates.
And so the idea was born of taking photos of ingredients to be published as prints or postcards. This required designing a composition, shopping for the items to be photographed and taking photos of the ingredients, paying particular attention to presentation, composition, lighting, etc.
15 years later, tens of millions of postcards, greeting cards, calendars and prints have been sold worldwide!