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Our story

Since 1886, the Draeger family perpetuates passion, innovation and quality. From the first day, the Draeger family has been focusing all its attention on delivering exceptional creativity, service and quality.

It has created a strong reputation over 100 years of expertise in high-quality printing, advertising and art books publishing.

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Continuous innovation, creativity and using the most modern equipment will give Draeger an international reputation.

The family has changed the scope over the years and has acquired several key brands.

In 1956, Pierre Yves Petit sold the Editions d'art Yvon to the printing house Draeger Frères. The Yvon Art Editions are then the first postcard brand with a strong reputation with a name, a brand, a legitimacy.

In the sixties and seventies, three entities were born: Nouvelles Images - Hallmark and Albini Argia in Spain. These three companies will join the group between 2011 and 2013.

Hallmark's Carterie will bring the know-how of world leader in Hallmark carterie.

Nouvelles images, the expertise developed as a pioneer and European leader in Home sticker.

And Albini Argia is the leading actor on the Iberian Peninsula.

 

 

Draeger La Carterie today

Today, Draeger La Carterie has more than 100 years of history, 300 people, 9,000 points of sale and more than 25 million products sold per year.

Published in 6 languages, present in 9 countries and distributed in 50 countries, the Group's expertise is internationally recognized.

The Group offers leading and innovative solutions in 5 product areas: wish & post cards, gift wrapping, diaries and calendars, gift items and home stickers.

The products are marketed with the historical and referential brands in their own markets Draeger, Hallmark, Nouvelles Images and Yvon.

The Group has 4 strong and distinctive brands spread over their respective markets.



Draeger symbolizes high-quality products, in every steps of manufacturing, from the conception to the packaging... The products are fine creations, in every different product worlds. The ranges are wide and diversified, intended for a large audience.

Hallmark, the world's No. 1 greeting card brand, accompanies people in the highlights of life, to show their affection (birthday, birth, marriage, wishes ...) with a wide variety of original creations.

Nouvelles Images is the leading brand in the wall decoration market and mainly Homestickers. Continuous innovation, search for new trends and technical processes gives the brand a strong reputation and builds consumer loyalty.

Yvon is the French reference brand on the postcard and has a historical and unequaled expertise. The photos are taken throughout the year and according to the seasons by the official photographer of the company for more than 30 years, Serge Le Manour. The collections represent all the regions of France and are renewed every year.